Disseminate

Wednesday, May 20, 2009

Dealing with the uncertainty of the complex

Fresh off of a week spent receiving Cognitive Edge Accreditation with Michael Cheveldave here in Vancouver, its not surprising to me to be seeing the simple, complicated, complex, and chaotic all over the place. We are, as Dave Snowden and company are bound to say, pattern-recognition beings after all.

Three related posts on the problems with applying ordered and simple domain thinking to the complex are worth reading.

First Dave Snowden takes a run at public service reform and the increasing desire to try and implement more rules and measurements in an inherently complex environment (drifting towards the cliff of the chaotic).

Second, Barry Schwartz, author of the wonderful The Paradox of Choice, talks at TED in February 2009 about developing a more practical wisdom (experimenting, innovating, learning from failure [safe-fail probes that guide us from the complex back to the complicated, from the unordered back to order]).

And finally, friend and local Vancouver author, Sanjay Khanna contemplates the role of experts and expertise in the complex and uncertain domain. Expertise works well, according to the CE folks, in the complicated and simple domain. The domains of best practice and good practices. But in the complex, it's anyone's guess.

For more on the simple, complicated, complex, and chaotic, catch this short video put together by former IBM-er and complex sense-maker Shawn Callahan of Anecdote.



Good stuff. Expect more on this topic and the wonderful power of narrative in the near future.

Friday, November 28, 2008

cyclocross season recap for 2008

After a couple of years of sporadic racing, I returned to regular competition this fall by partaking in the BC Cup Cyclocross series. I'd left off racing Men's B back in 2006 and having done only half a CX race in 2007, I figured it would be a safe bet in that group. New this year: a Masters category. A lot of the usual suspects from Men's B in days gone by had moved over to the old farts category. Of course, 90% of everyone racing Men's B could be in Masters...

After getting back on the bike in May and bike commuting every day (minus travel days where I was on a plane or out of town), I was curious as to my fitness levels going into the season. The odd Tuesday Nighter and big weekend ride kept me improving my fitness all summer long. But Cross can be hard and it's really anyone's guess as to how your body responds to doing 45min at max in October.

I was pleasantly surprised with my season, quite proud all in all. My first race at the Delta Watershed, just across the street from where I grew up in North Delta, was a good indicator that I had more fitness than I thought. I managed 6th. And the results got better from there.

BC Cup #1: Delta Watershed
Men's B - 6th place

bc cup cyclocross #1: delta watershed

Technical course, more "mountain bikey" or "single track" than I'd prefer, but a great way to start the year on a hot September day in the forest that I spent a lot of time hiking and running through as a teenager. Was with the lead group for the first couple of laps, then died a slow death during the second half, losing spots along the way.

BC Cup #2: Wedgewood (New Brighton)
Men's B - 3rd place

leading the men's B race

I got a lucky call-up for the start of this race and put the hammer down from the gun with Graeme Martindale (Trek-Red Truck). We set the pace for the first half of the race, then he dropped me running through the sand section. I got passed by big Mike Sidic (Superchampion) towards the 3/4 mark and hung on for 3rd place. Loved the course -- lots of grass, open sections, power course. My kind of cross. Lucky to have Joe Sales out to immortalize my legs and suffering that day.




Cross Crusade #2: Villebois (Portland, Oregon)
Men's B - 45th place?

Headed down to Portland for Thanksgiving (Canadian Thanksgiving, that is) to race Cross Crusade. Having heard so much about it, I was keen to see the real thing in person. And what an event. 105 guys in the Men's B. Over 1000 total cross racers in all categories. Oatmeal. Beer. Waffles. It was a great scene. I went to the line 20 minutes before the start and sealed my fate. I was about the 60th guy of 100 to line up and no call-up luck here. The course was hot and dusty and bumpy and not my favourite. I rocked all of the flat road sections, but had chain problems (it came off) elsewhere. Just to be in Portland for the Oregon Manifest, Rapha Roller Races, and Cross Crusade was awesome though.

BC Cup #3: Westcoast Racing (Vanier)
Men's B - 5th place

around the corner

Snatching defeat from the jaws of victory: that's my summary of this race. Spent the race in a lead group of 4 or 5 guys, crashed early on after getting tangled up on some off-camber grass, chased back, saw Mike Sidic ride away for first place, and then after attacking hard on the last lap, managed to crash 200m before the finish to drop from 2nd to 5th. Great classic Vancouver course, again lots of grass. Disappointing result, but happy with my attempt to put it away for 2nd on the last lap.

BC Cup #4: Local Ride (Maple Ridge Pumpkin Cross)
Men's B - 12th place



My worst finish of the year. I can't blame it on the polyester leisure suit I was wearing or the wig... or the glasses. I will blame it on my inability to ride technical single track. I shut this one down about lap 2 and rode it pretty easy. Pick your battles. It was not my day or course.

BC Cup #5/6: South Surrey / Aldor Acres

Managed to skip both of these. Pouring rain, feeling tired, and generally full social calendar stopped me from doing either. Aldor Acres looked very, very muddy.

BC Cup #7: Crossquitlam (Poco)
Men's B - 2nd place

EV's very own course, I really liked the format of this race. How much course can you stuff into one park? Crashed hard on the first lap, yard-sale style at 30kmh on a grass corner leading in first place. Picked myself up, chased Matt Newsome (Local Ride) for the better part of the second half, then he just rode away. Finished about 20 seconds down on him, unable to stick. A hard earned second spot. Still no victory though.

BC Cup #8: South Surrey
Men's B - 1st place

the win

So a bit of a skeleton crew in the Men's B thanks to upgrades and people saving themselves for the BC Provincials being hosted the next day (another fine EV event). I went hard off the line, sprinted full out for 200M and got the hole-shot onto the grass. By the end of the first lap had a few seconds gap and just kept adding to it the rest of the race. Finished nicely ahead of the field, some 45 seconds up. First bike race win since 2004 or 2003. Must admit, it felt nice. It's been a while. And first CX victory ever. First prize: 12 Belgian Beers. How sweet it is...

I wound up with 19 points in the BC Cup series in Men's B: enough to race Men's A next year, most likely. I spent the Sunday at Provincials wondering how I'd stack up in the Masters race or in the Men's A race. It was a course that favoured my style of riding: long, power, lots of flat sections, not too technical. But I was pretty cooked from a full season and happy going out with a win.

Now we'll see if I can keep some of this fitness around for the Spring 2009. March is only a couple of months away, after all...

Wednesday, September 24, 2008

Where's the Square? Public space design contest in Vancouver

Inspired by my recent foray into the public spaces of New York and being the "armchair urbanist" that I am, I attended the VPSN's Where's the Square design contest kick-off session last night. Three interesting speakers (Berelowitz, Oberlander, Thom) mused on the topic of where Vancouver's grand public space / square could be and should be. And what other cities have done so well (and we haven't).

My raw notes are as follows.

More information at the VPSN website for the Where's the Square contest.

------------------------------------------------------------

Imagining a public space for Vancouver: the Grandest Gathering Place

Andrew Pask - VPSN
First of a 4 part event

VPSN - 3 years old
Outreach, education, advocacy on Vancouver's public realm
One question: every mtg: how come we don't have a central public square
Victory sq, smaller plazas, like the VPL
Parks - lots of them
Not quite the same as a public square
South end of the art gallery
Was it just that the city was built this way?
1901-1950: cambie & beatty: park
Central gathering place in the city, now a parking lot
Great place, but lost
Other spaces: queen e theatre plaza, barren space, not realized

Where's the square?
Other questions: where could it have been?
City of Vancouver plan, 1959 plan to 1963
Capital plan
50 years ago: 5 year plan, called for a civic space
Mentioned a few analogues: Union Sq San Fran, LA, Mellon Sq, Pitts
All built with underground parking
Part of the total concept of downtown planning
Conclusion: $2.0M set aside for the project
Site to be determined at a later date…

Defining a sense of place in other places
Slideshow of sample places
Various things you can do: all spectrum of social activity

Proper plazas and squares not really a "BC thing?"
Good examples around BC: whistler, victoria, kimberly
Intrawest: designers recognized the squares and plazas
Social capital, economic capital

Is it possible now? Aren't we too built up?
No, not if there's will and interest
TO: Dundas and Yonge: new square, just 5 years old

Where's the square? Ask people, where it should be, what it should look like
Design ideas competition
Don't have the money to build, but means to foster and stimulate discussion

Prizes… released later this fall.

Intent: each event, inform people's ideas on the subject
Hope that we'll all submit ideas

Timeline:
Walking tours - oct 08
Events: nov 08
Contest released: nov 15 08
Panel discussions: nov 26 08 / dec 11 08
Submissions due: mar 09
Shortlist: apr 09
Final selection: may 09
Public square activation: summer 09

Wheresthesquare.ca

Opens to citizen at large: pros, students, armchair urbanists…
Anyone that's every wanted to take the question to the next level

Intro to speakers

Lance Berelowitz
Urban forum assoc
Town planning, worldwide clients/work
Transit oriented plans, etc.
Written about Vancouver
2005: dream city
Relevant tonight: absence of the centralizing grand space

Edge City
Impressed by turnout
Gordon Price: thanks for the slide (you in the room?) yes. He was.
Picture of english bay: fireworks at the water
So much of public life happens at the edge, at the waterfront
Pre-fireworks evening: 250,000 people on the 4 nights, downtown, line edges, turn backs on city
Wait for sun to set, then watch, and go home
Speculate in dream city: sociological phenom
Very un-centric very familiar with other cities
Ultimate vancouver public gathering, at the edge, linear way

What is our sense of place? Unique public life all about? Not a place at the centre
So much focused on the edge
Public and private funding is at the waterfront edge
Darker side: less effort and money on the traditional centripetal public spaces

The cult of the view
US embassy: look out towards the water (now landlocked by coal harbour)
Stanley Park seawall
Public square 3 meters wide by 10km long
Great social condenser
Something peculiar about that
Centrifugal vs. centripetal models of public space

Other side: what has happened at the center: not much
Vancouver's forgotten square: 1912 - courthouse and Vancouver hotel
North of the art gallery
Fore-court of the main entrance of the square
Height of its use and engagement: 1912 postcard - formal event, flags, crowds
Semiotics of the space: center

High point then
Now: orphaned space. No where near the same energy and importance,
Or identity. Few people know what the space is called.
1967: rename centennial square - who knew
Divorced by center of city: streets, the buildings, and with redevelopment into the courthouse into the art gallery: permanent closure of the front door. It's not the front anymore.

Other landscaping that's been put in there. Filled in the space. Hasn't helped.

Reconsider this space. Go back. It's a candidate site.
Worth reconsidering. Take that space on. Not defined by steets - the space defined by the buildings.

Elements of an urban square
Small town in Andalucia: picture
Elements of a successful urban square: not that complicated
Containment and enclosure
An outdoor urban room: rooms need walls
Scale and proportion: height of buildings to width of square
Buildings too high, square to small: not good
Façade of the square
Ground plane: space between the square and the street
Gigantic overscaled traffic circles: place de la concorde - fail

Climate matters: inside outside, seasons, flow

Durability and multifunctionality
Has to be many things to different times of people, different times of day and night
Square uses change over time, what they do, who they are.
Low key at 10am in the morning, then market, then protest, then etc.
Public facilities adjacent to the square matters

Surface
Urban square, not a park
Conflate the two terms here
Hard surfaced horizontal place
Primary material of the square, needs to be largely hard surfaced
Common denominator: landscaping has its place, but not replace the function
Passive landscaping, not active use

Pedestrian access
No cars going through them

Serve social condenser function: locus of public life of a city
People come together: exchange: love, politics, etc.
Definition of a city: do it in public, not just private space
Location: needs to be a center

Slide: Plaza reial, Barcelona
Built in 1848

Not an amenity, but a necessity if to function
Needs a place for public assembly
Not about passive amenity
Critical to have one
Recent history: soviet bloc, etc. kiev, capetown, etc.
Places where celebrate, commemorate, demonstrate important events

CBC: called earlier: what about Robson St? it's a problem

Don't have an answer. Conflicted about it
Missing the traditional eurocentric square, but done well at the edges
Maybe that's tapping into the zeitgeist. Interested in hearing from you. Maybe it won't be, build it and they will come…


Cornerila Oberlander
Landscape architect
Work on robson square
Animated public spaces

21st century: densification of vancouver
Urban life is here to stay
We will be a community that will communicate on foot
Won't drive cars downtown
Square: urban and downtown
Shoulder new responsibilities, to make a city on foot
Need fresh air
Find places where we feel safe, comfortable, achieve passive & active activities
Don't have enough places for fun: first night example: all but forgotten
Having fun: different than sitting on the seawall at the edge, dangling our feet

IDEAS: Union Sq, San Fran
Seen renovated union square
Had everything in it that Lance identified
Superb execution of paving, all the materials
People lounging on steps, lie down on the grass, etc.

Moveable chairs: very cheap, stored overnight, no-one takes them. Everyone has a fine time arranging their own seat: White / Social Spaces 1962. We sit where we want to sit, not where parks board puts benches

Elegant furnishings: Starcke - wait for table, café. Crowded. People want to be there.

Steps, walls, ground, flower pots, all great elements

Library square Vancouver
Moshe Safdie: garden on the roof, theatre on the roof - can't have that (province)
Wound up with green roof: look at it, but not good enough
What's left of the idea: atrium
Amphitheatre: nothing happening there
No commitment on behalf of city to have a program - a dead space
Paving: pre-fab, totally awful
(laughter)
"This is what I had to work with"

"Most of my landscaping money at national gallery in Ottawa went for doorknobs"

Robson Square: Vancouver
In the olden days… opening of Robson: skating rink that worked
Performance platform
People would sit all over it
Watch performances, etc.
No commitment for programming
Skating rink died

Robson Square in 1980: huge opening, gathering, restaurants, active, alive
All gone now, of course no-one goes there

Animated public spaces
- Listen to what is good for us today in 21st centruy in the city
- Funding
- Continuity of programs
- Built in seating and moveable seating
- Shade/shelter
- Access to public transit


Bing Thom
Bing Thom Architects
Order of Canada
Chan centre, pacific canada, aberdeen center, surrey, new sunset community center

All cheer up: env crisis, financial crisis…. Chinese: opportunity and danger
Bad enough, will become really good.
Think there is something stirring in Vancouver
Cornelia, there's hope

Contour study of downtown Vancouver
The square is at Robson Square
Never got to finish the job: NDP got in, Socreds got in
Front of the courthouse never finished

It is the natural centre of the city
High point of the peninsula
Fantastic space in the front
Walk up lane, vista to the courthouse is fantastic
Crying to be fixed

Couldn't convince the art gallery to make the front door up the steps
Annex and courthouse can be 2 uses: after art gallery goes
New front door: breathe again

Reviving skating rink
Many new skating rinks being built in europe: skate in the rain
Spend a few million fixing a skating rink, don't need a lid
Put the new rink in front of the courthouse
Examples of skating rinks

Long term solution:
What's going to happen when 1.2Bn people want to come to Canada
Best country in Canada - they all want to be here, so get ready

Metro Vancouver: 10Mpepole, Erickson crazy, but think about it…

What are we going to do? The next square: after Robson square
The whole east side.
Beach on the north east side of science world, false creek
Why not make a beach: east side beach
Art gallery: on axis with Georgia St.
Make it an island, floating element…

Why is Vancouver so square? (laughter)

Question & Answer: Panelist discussion

Andrew: what's your favourite public square?

BT: linear square: Barcelona
CO: place des boges(?) Paris: all elements you dream about
LB: il campo, sienna, Tuscany: run a horse race, very theatrical, city hall
Personal/sentimental: lost my virginity there…. (laughter)

Q: amphitheatre - how can we make sure buildings and square work well together?


LB: problem: orthogonal street grid, rectilinear. No curves
Overscaled public realm, but underserved
Roads to wide, public space too mean
How little the pedestrian dimension is served
Interrupt orthogonal street grid

CO: agree
Don't have a typical city sq
Rethinking as to how we get to place of pedestrian destination
Arrange living spaces

BT: want to change scale
Plug for beach on east side
Water square: don't think we should be like europe, should be like Vancouver
Focus on the east side, opportunity there, VAG moving down to false street
Take down viaduct, connect to harbour, china town
Opportunity that will last for next few years
Left forlorn, forgotten
Debate back to a longer range debate about squares…
Different scale of square: variety of sizes of space

Q: how do we focus on spending money on the arts? As a consideration on how public squares function

LB: starting to see a re-investment in public realm
Granville st mall - 10 blocks
Hopefully pleasantly surprised when rolled out
Rather than pointing fingers at sr level of gov't, ask ourselves:
Do we value it? In street? Arts? In materiality?

Spanish village example: small village rebuilding public square
Craftsmen, built to last, tradition: build for long haul. Not thinking about long term buildings
Attn to detail, quality of materials, investment in the front end
Constant battle: spend money up front, other spend 10x longer
See it as an investment in the long term
That kind of thinking let to percolate down to middle level decision makers

CO: working on several projects: for how little can you do it?
Dreadful attitude
Idea of sustainability: produce work that sustains a longer period of time

BT: crisis theme
Financial crisis on wall st, env crisis will come together
In the end, get rid of throw away society and credit society
Willing to have less shoes, shirts, go to more concerts
Investing in spiritual things, less material goods

CO: 1963, husband had invited speaker
Circular garages, Philadelphia, how did you dream them up?
Dreamt up during the depression
Semi depression: rally to invent new ideas: challenges are enormous
Attitude changes will make us freer, more interesting people

Q: programming first? Reason why Trafalgar works, isn't the space, but the fact that there's a reason to celebrate. But not here. What is it that we want to celebrate, who do we want to celebrate?
Talk about celebrations first, then where we'd put it.

LB: cultural factor
Not just about hardware, it’s the software
How we're wired, our values, what do we celebrate or demonstrate about
Public space design needs to be integrated in that
Different from historical homogenous European city
Younger city, mixed city, all immigrants on the panel
Different set of design solutions
Might be more diffuse, more linear. Not sure what answer is
Needs a cultural input: not just theoretical aesthetic solution

Example: in Italy, they go out to be seen in the evenings. But we don't have that activities here.
So maybe we need running lanes or inline skating…

CO: we're somewhat hedonistic
Ski, sail, run along sea shore, don't have time anymore to go downtown to a city square
Rethink how we want to live these days

Q: Vancouver as necklace: edges. Focus on downtown, idea of how much is outside of downtown, transit, where city hall is, what's a socially viable statement
North stairs: sleeping place
We keep dispersing, we aren't bringing it together

Amazing public space between the two stadiums: BC place & GM place

Andrew: northeast false creek: being considered
Dispersal, focus on the downtown… re: competition, open to any concept of space anywhere

Appropriate downtown? Why the focus on downtown?

LB: pg 140 of LB's book, noticed a rich tradition of small neighbourhood parks
Throughout city - block, half block
Have a system, undeveloped, suburban, neighbourhood urban squares
As urbanizing, neighbourhood parks will be more like plazas and piazzas
Not a bad thing, reflection and city becomes older, layers of development

CO: spaces came about in 1928: Bartholomew plan
Parks where people gather, now they're too small - densification, too small

BT: programming
Tremendous energy in this room
Take time out, we care about city; 70's, people cared about city, then less, now people care about the city again
How you make connection of how you care with political leaders you elect
Are we electing leaders or representatives?
Civic election: stir it up: want to be politicians: leader or a rep?
You figure a way of how our values come together
Programming: nothing wrong with robson square, but its not programmed
No-one asked what do you want it to be?
What it is that we need, vs what people think we want and they give us
Enough hardware around, just don't use it properly

Q: formal squares: designed, squares: vs. informal squares
Opportunities for informal squares
People watching along robson st

BT: great spaces are accidental spaces
Designer, you design something, but great things happen when people use your designs in different ways
Accidental collisions, unexpected
Risk: uniformity of experience, people
Singapore: boring place. Homogenous. All uniform: no accidents
That can't be designed

Q: how can we change the mentality of people who think that town center is shopping?

BT: crash on wall st going to solve a lot of that

LB: place for shopping: a sexy thing to do
Enclosed space like a mall not an invalid part of the answer
Danger: exclusively that
Need places not programmed, filled by public, no private interests
Needs to be places for both
Public realm as theme park, controlled and contrived, scares many of us
Need unmediated spaces
Strong strain of law and order, governance, etc
Don't have spontaneous public expressions
But very spontaneous expression at the waterfront…
Hoping over time, less planning on the waterfront; now over planned
Just occupy, claim it
Public places: go, gather, yell, shout

CO: What would you like to do in these spaces?

Q: looking at original design for the library. How can virtuosity flourish?

CO: having been part of library team - after 20 yrs, review the library roof
Made accessible
2015
Safdie: already thought about the access
Movement afoot to revitalize it: come here, sit up there with a book
In the making, will be, able to sit on the roof

Q: sustainable means affordable…
Big thing here: food. Have a food festival there in robson square
But think about re-zoning areas

LB: robustness and flexibility: forget about zoning: allow just about anything
Places to allow more or less anything
Give ourselves permission to relax. Hang out a bit more. Less zoning, not more
Virtuosity is here: no shortage here in society
Deprived of: more liberal rules and regulations what can and cannot be done
Sidewalk table café regulations, inhibits creativity and virtuosity
Unprogramming of public realm

Q: this building: 8th and 9th floor of VPL: interior public square?

CO: when prov gov't moves out, something could happen
Library would like to expand when gov't moves out
But a good idea

Q: which building do you consider looking at in Vancouver for more than a couple minutes (from a square)

LB: perhaps Vancouver has benefited from natural setting, banal architecture
Courthouse square on north side, exactly that. Foil to setup major public building
Very basic strategies and tactics - how to set off public buildings with public space
Can't think of another good example of a historical building

Train station on main st? CN station. Ought to have been a public square. Never built out that way.
Thornton Park. Example

CO: has too many trees! (laughter)

Q: shape of public squares, morphology.

BT: Robson square, was built with transit in mind, underneath
Land use planning, transit planning, two different divisions, sometimes don't talk to one another
GVRD and Translink and the relationship:
Real estate development: if done well

Q: Bryant Park (Alisa): sitting there yesterday
Why public squares in Europe instead of south america, what it is about those squares? Or is it the culture of living in those squares?

CO: know bryant park very well, fave in NA. has all opportunities for everyone to feel comfortable and safe. Movable chairs and tables, perfect. We haven't developed this yet.

Didn't talk about this ghastly liability affair. Makes designing public space so difficult

LB: why euro squares
To great regret, haven't been to those place yet…


Andrew: wind up
Thank speakers

Monday, September 22, 2008

next year

What I missed whilst flying home from NYC...


Starcrossed Cyclocross 2008 from bce on Vimeo.

Next year. It's on.

Kudos to the EV guys for a strong showing down there this weekend. Our Saturday morning cross adventures at Jericho and UBC appear to have paid off.

Friday, September 19, 2008

Content Matters - Web 2.0 Expo - Danico, Wright, Zeldman, Ford

Liz Danico, Jeffery Zeldman, Alex Wright, Kristina Halvorson, Paul Ford
Sept 19/08 - raw notes

Changing minds about role of content in wireframes
Importance of content strategy in terms of user experience.

Audio recording started: 8:08 AM Friday, September 19, 2008

Original names: copy matters
Off limits: "copy"

Content matters, can't be used copy

You may have heard:
1. Content drives traffic
2. Users don't read online (Nielsen) - something we don't aspire to

Crossroads?
Two disparate beliefs

Transitions in media: TV: radio with pictures
Early films: Camera stationery, didn't move it around
Early MTV: just bands on a stage playing (video?) choreography didn't occur
Old to new: metaphors borrowed

Looking a the web: publishing medium
Stretch the web to fit into publishing metaphors
Weren't able to modify it, make it our own
Print: can't modify, cut, enlarge, cut and paste -- only highlight, photocopy, so on.
But now, syndicate, mobile ways, etc.

Different publishing medium
Different roles for makers, creators, and managers
Facebook: looks a lot like content
"we aren't writing, we are speaking in text" - Erika Hall, Mule Design
[secondary orality] - talking as interface

"the internet looks like writing, but it's actually a conversation" - khoi vin

Designers of conversations? New responsibility?

What kind? Wikipedia content strategy articles for deletions

Types of content
Navigation and orientation content
Labels and actions content
Help content
Non-textual content
Content content!

Navigation and orientation content (daytum.com): Hello!

Labels and action content: Vimeo under "explore"
Tick: just kidding, I remember now (Chris Fahey example from yesterday)

Help content

Visual content: story corps example

Content content: pacific blue cross site
Business week (editorial content)

How do we make it work?

Ask the experts!

Liz Danico - moderator / bobulate.com
Alex Wright - information architect / nytimes / glut
Bre Pettis - videographer / cult of handmade objects / etsy / nycresistor.com
Kristina Halvorson - content strategist / braintraffic (web writing firm)
Jeffery Zeldman - evangelist / a list apart / happy cog / zeldman
Paul Ford - editor / ftrain / harpers magazine - since june 1850

Discuss!

Each of the 5 have different relationships to content
KH: creating content, wrangling, standards to govern content
Got into content strategy: wireframes filled with lorem ipsum
No-one had thought about the content: came to content strategy

Bre: started making videos on how to make things
Weekend projects
Video guy thinks print is the thing of the past

JZ: a list a part: writes for the mag, writes a long time, copywriter, etc.
Tell the truth experience of journalism, other experience of advertising
1995: all about self publishing
You could write, find your voice, find your audience, didn't worry too much about if you sucked
Develop content strategy & IA at the same time
Design isn't a style exercise, it's a communications exercise
Bring design in late at the end, you've worn the client down
The order of operations matters: make the client malleable
1998: magazine - staff, make enough money to pay everyone a little
Labour of love with a little bit of money, which is the web
Kevin Cornell illustration: garnish at the end on ALA

PF: on a bad day, subscribers send stuff that things are broken
Good day: 75 year old woman who found a 1962 article
Working directly on editorial content, but also how the site communicates
Get people to subscribe, get involved.

Question: combo of visual & textual content
How do you deal with a combo of both
How do you organize it

AW: NYT produces a lot of content
300 articles a week
Publish a lot of images, slideshows, flash movies, video, etc.
Nature of what journalists do evolves
How to accommodate that within the website: issues that come up: metadata layer
All of the photos are huge centralized photo DB
Exists separately, from article db
Good taxonomy
Tag all the articles, topic pages
Some tactical issues at the taxonomy level
From a design POV, weave content into the structure of the site
Interactive content vs. traditional linear text

Bre: Text is dead
Main thing: find passion, share
Obsessed with video: no matter how bad, point it at something interesting a share it
Etsy blogging team: the stork
Hand made stuff
Passionate users
300 people who write articles, lots of authors
Video team, things that they make
Text isn't necessarily dead, but about sharing passions

How are you educating your clients to think about publishing content
KH: all the content that exists for a client, who's creating, reviewing, publishing, trying to govern brand standards, trying to figure out print vs. interactive publishers
Marketing folks, PR folks, sales, folks, etc.
Get all people under the same umbrella: internal editorial governance and infrastructure
Challenge is enourmous and sometimes unthinkable to a CMO
Spend all money on brand, but how to plan, create, govern content that's useful for people
Raise awareness of the issue right now, do their best

JZ: mostly luck
Woody Allen: luck/love: sometimes lucky, sometimes not
Sometimes you were lucky, client got it, sometimes not
Make recommendations, style guides, etc. sometimes lucky if client follows the guidelines
You hope that everyone is passionate and committed, but it's tough

Liz: Designers responsibility for creating frameworks
Implicit rules to create their own content (ugc): one step
Second step: users to be involved and engaged and do that
Third: editorial responsibility: monitor that content

Paul: monitor / moderate
Community: something you'll get for free
Totally untrue
Have to create a rigid and structured set of forms
Editorial community that enforce norms
Form/structure has to be enforced
People fight, take a stand for it, stuff gets better
Takes a ton of time to come out with these structures up front
Hard to see this ahead of time

JZ: Powazek: 1996
Fray - content from editorial side, user content
Simple leading story: have you ever fallen?
Lots of great story telling readers
Not just a lot of junk, some really good comments
If you have really good writing, you'll get back good comments
NYT: always going to be crazy comments
Some really well thought out comments

AW: wishful thinking about user generated content
Users will just do it for us
Works well: channeled - help users focus input
Big public forums experiment: a bit of a train wreck, just a lot of noise
Can comment on certain articles
UGC works well when constraints on it
Need to be some kind of constraint
Delicious: works really well
Users do very little
No comments originally - genius.
Network effect took shape, etc.

PF: half dead wiki sites floating around online
3 pages, nothing sites, no-one wants to go there
Half dead
Lack of structure
Active site, but not in a way you want

You can get content for free, you can't get editing for free - Paul

KH: Millions on a CMS - yeah, that will fix the content
Investing in infrastructure to plan for, create, and govern their content
Don't care who's publishing
Infrastructure has to be in place

Wrap up: one last question
Everyone in audience doesn't have a "content person" in their company
Quick take from each: if a person doesn't have a FTE, what should they do?

AW: do it yourself
Put in a lot of placeholder copy, come back later
No, it's part of the design process
Ted Nelson - inventor of term hypertext
Despondent about state of web: the vacuous victory of typesetters over authors
Boxes and process flows, but it's more important
Think about what they'll use on the screen

PF: make sure if you're doing it, easy for people to talk back to you
Paul: sole guy doing copy on harpers.org, user feedback is beneficial
What's confusing, what's working for your users

Bre: DIY: shocking, businesses that hire people to develop content
Farming out their passion
Stop it, find people who are into doing, find within, hire, get them to share their passion
Own it!

KH: everyone I know who's tasked to it, also has to do content
Business leaders allocating resources to create content
If not, then hire it out
Scale back: don't conceive of a site for content that you don't have to create, b, resources to govern. Lots of great ideas. Do we have people and resources to keep it timely, accurate, relevant, and useful

JZ: Scale back: grand visions, but no-one to write sections

Content strategy google group:

http://groups.google.com/group/contentstrategy/

Thank you!

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